Jacques Drolet

As a business innovation Advisor at PME MTL Centre-Ouest, Jacques helps companies validate opportunities and segment and prioritise channels. His unique selling point is over 20 years of HR expertise, which enriches his analysis of personas (motivations, skills, predisposition to change) and accelerates adoption, both among clients and within internal teams. Since 2010, Jacques has been supporting Montreal SMEs in recruitment, staffing and HR needs assessment. Today, he combines this experience with data-driven approaches (studies, market signals, rapid tests) to inform decision-making and build market access guides that can be activated by sales and marketing teams. His goal: to shorten the time it takes to gain traction, align teams and generate sustainable growth.

For me, SME MTL Centre-Ouest is the ideal organisation to support businesses in accessing new markets!