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1 PME MTL Ouest-de-l'Île

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2 PME MTL Centre-Ouest

PME MTL Centre-Ouest dessert les entrepreneurs des arrondissements d’Ahuntsic-Cartierville et Saint-Laurent et les villes de Côte-Saint-Luc, Hampstead, Montréal-Ouest et Mont-Royal.

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3 PME MTL Grand Sud-Ouest

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4 PME MTL Centre-Ville

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5 PME MTL Centre-Est

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6 PME MTL Est-de-l'Île

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Territoires de Montréal Zone 1 - PME MTL Ouest-de-l'Île Zone 2 - PME MTL Centre-Ouest Zone 3 - PME MTL Grand Sud-Ouest Zone 4 - PME MTL Centre-Ville Zone 5 - PME MTL Centre-Est Zone 6 - PME MTL Est-de-l'Île

Take on the Défi Vert – Monkland Avenue

PME MTL Centre-Ville and Desjardins are supporting businesses on Monkland Avenue in their transition toward more sustainable, responsible, and practical business practices.

Monkland Avenue businesses: take on the Défi Vert!

With financial support from Desjardins, PME MTL Centre-Ville is launching a local edition of the défi vert on Monkland Avenue, in the Côte-des-Neiges–Notre-Dame-de-Grâce borough, to help local businesses implement practical actions that improve the sustainability of their business practices.

What is the défi vert?

Would you like to improve some of your business practices but don't have the time, resources, or a clear plan to get started?

The défi vert – Monkland Avenue offers simple, hands-on support to help you identify sustainable actions that fit your business, build a realistic action plan, and receive $1,000 upon successfully completing your challenge.

The goal isn't to transform everything overnight, but to help you implement practical, meaningful, and achievable improvements for your business.

This edition aims to engage 20 local businesses on Monkland Avenue.

Why participate?

The défi vert is designed to be simple, accessible, and tailored to the realities of local businesses. You choose your challenge and develop your action plan with the support of PME MTL Centre-Ville.

A quick assessment of your current business practices
A simple roadmap to help you take action
A challenge tailored to your priorities, schedule, and resources
A challenge tailored to your priorities, schedule, and resources Local visibility with your customers and community
Receive $1,000 upon successfully completing your challenge

The 4 key steps of the défi vert

1. Submit your application

Interested businesses must complete a short application form and provide some basic information about their company.
 

Remplir le formulaire
2. Complete a short assessment with PME MTL Centre-Ville

Selected businesses will receive guidance to review their current practices and identify the most relevant opportunities for improvement.

After submitting your application, a PME MTL Centre-Ville advisor will contact you to confirm your eligibility and schedule a visit to identify the actions that will make up your défi vert.
3. Choose a realistic challenge

Each selected business will work with a PME MTL advisor to choose a few actions that match its reality, resources, and availability.

Once participation is confirmed, businesses will have until October 31 to complete their challenge.
4. Complete your challenge

Once your action plan has been confirmed with PME MTL, you'll have until October 31, 2026, to implement your challenge.

Businesses that successfully achieve their objectives will receive $1,000.

Eligibility requirements

To participate, your business must:

  • Be a local business located on Monkland Avenue;
  • Operate from a physical storefront;
  • Demonstrate a willingness to improve certain business practices;
  • Be available to participate in the coaching process;
  • Select a realistic challenge that is achievable while still encouraging meaningful progress;
  • Agree to provide simple proof that the challenge has been completed (such as photos, invoices, supporting documents, or other evidence).

Ineligible businesses and projects

The following are not eligible:

  • Actions completed before registering;
  • Actions already funded through another source before the program begins;
  • Actions undertaken solely to comply with regulatory requirements;
  • Projects that are strictly promotional or event-related;
  • Businesses that do not comply with applicable municipal, provincial, or federal regulations;
  • Businesses whose primary activities are political or religious in nature;
  • Chain stores, banner stores, franchises, and Crown corporations.

Required documents

Applicants must provide:

  • A completed application form;
  • The assessment form provided by PME MTL Centre-Ville after eligibility has been confirmed;
  • At the end of the challenge, evidence demonstrating that the agreed-upon actions have been completed (such as photos, invoices, contracts, screenshots, internal documents, or other supporting materials).

Application deadline

Applications will be accepted on an ongoing basis until 20 participating businesses have been selected.

Interested businesses can apply by completing the application form.

Complete the application form

Complete the application form

Examples of possible challenges

Businesses may propose any action that reflects their priorities and operational realities.

Waste reduction

  • Reduce waste generated by business operations;
  • Optimize packaging;
  • Introduce reuse or refill solutions;
  • Improve waste sorting and materials management.

Local and responsible sourcing

  • Increase purchases from local suppliers;
  • Review purchasing practices to prioritize more sustainable options;
  • Reduce packaging associated with procurement;
  • Identify more responsible products or materials.

Energy efficiency and operations

  • Reduce energy consumption;
  • Improve lighting or equipment efficiency;
  • Optimize operations to reduce waste and inefficiencies.

Internal practices and governance

  • Develop an initial policy or procedure related to sustainable practices;
  • Engage employees through a simple sustainability challenge;
  • Establish a long-term sustainability approach;
  • Identify opportunities for sustainable innovation within the business.

Businesses are also welcome to propose any other concrete initiative that will improve their sustainable business practices.

For more information, contact

Financial Partner
1 PME MTL Ouest-de-l'Île

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2 PME MTL Centre-Ouest

PME MTL Centre-Ouest dessert les entrepreneurs des arrondissements d’Ahuntsic-Cartierville et Saint-Laurent et les villes de Côte-Saint-Luc, Hampstead, Montréal-Ouest et Mont-Royal.

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3 PME MTL Grand Sud-Ouest

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4 PME MTL Centre-Ville

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5 PME MTL Centre-Est

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6 PME MTL Est-de-l'Île

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Territoires de Montréal Zone 1 - PME MTL Ouest-de-l'Île Zone 2 - PME MTL Centre-Ouest Zone 3 - PME MTL Grand Sud-Ouest Zone 4 - PME MTL Centre-Ville Zone 5 - PME MTL Centre-Est Zone 6 - PME MTL Est-de-l'Île