Christine has a career in media within 2 major companies whose mission included bringing the local businesses to the forefront: Yellow Pages (Bell’s time) and then TC Media (Transcontinental). This field constantly changing, especially with the continuous arrival of new technologies, her dynamism and positive attitude enabled her to accompany business owners to successfully meet their many challenges. Whether through media strategies or constructive advice, they not only maintained but also acquired new clientele. Being a resident of the West Island, she has always been committed to the economic prosperity of the companies around her, which make up a large part of the social fabric. Thanks to her new role with PME MTL West Island, she will be able to assist and advise retail business owners and entrepreneurs to help them meet the challenges they face in order to ensure their sustainability: especially with the advent of new ways of doing things, electronic commerce (e-commerce) being one of the key issues. Christine holds a bachelor's degree specialised in Marketing and Management from HEC Montréal.
My colleagues at PME MTL West Island and I share the same DNA which is to be sincerely dedicated to supporting local businesses so that they can grow and prosper. It is a great privilege to be able to contribute to a good place to live and work.