A Campaign to Showcase Our Mission
30 September 2026
Shining a Light on the Invisible Moments That Move Montréal Forward
This fall, PME MTL is launching an advertising campaign that celebrates the people who bring Montréal to life every day. Through a brand video and a series of portraits displayed across the city, we aim to shine a light on the often-unseen moments that shape the businesses and local communities around us.
Developing Our Local Communities
Since its creation, PME MTL has supported and financed thousands of entrepreneurs.
Today, our role goes even further. Through our new brand signature, "Developing Our Local Communities," we are more clearly expressing our contribution to Montréal's economic and social vitality.
Every project supported, every business backed and every initiative brought to life helps build more vibrant, inclusive and prosperous neighbourhoods. This is the impact we want to share with the public.
Behind the Scenes with the People Moving Our City Forward
Behind every business is a story of perseverance, innovation and bold ambition. Our brand video captures the defining moments that often come before visible success: a decision, an idea, a new beginning.
The Faces Shaping Our Neighbourhoods
Throughout October and November, an outdoor advertising campaign will feature entrepreneurs who, alongside us, are helping build more dynamic, inclusive and prosperous neighbourhoods.
Through their portraits, we want to highlight the tangible impact of the businesses and organizations that contribute to the economic, social and cultural vitality of our communities.
Because behind every thriving community are people willing to take initiative, create opportunities and make a difference.
Produced by Koloc, the video takes viewers behind the scenes at Salle Pauline-Julien, Maguire, Studio Transversal, Les filles fattoush, Brasserie San-Ô, Accès Escalade Montréal, VanLife Campers, Renaissance, Mains Utiles ant the Zoo Ecomuseum. The outdoor campaign will also feature portraits of Coop de Solidarité Tite-Dent, De Gaspé, Le Livart and Heritage Lab.
Articles
Des entrepreneurs qui font la différence
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