The business plan is a tool that allows the entrepreneur to structure their project. This plan is developed by identifying the company's mission, the vision and values of the entrepreneur (or group of entrepreneurs), the product or service offer, market analysis (segmentation), competitive analysis, marketing strategy, financial forecasts, etc.
The business plan also serves as a management tool and a presentation tool to be used when seeking financing or partnerships.
In addition to a Guide you can use as a template for your business plan, you will find helpful resources and documents below to help you validate your idea and launch your business.
Self-evaluation of your business idea
Before starting to write your business plan, you need to analyse your idea in the light of reality so you can refine it. PME MTL has created a tool that will help you ask yourself the right questions and turn your idea into a viable business.
Guide to writing a business plan
In order to support you in starting your business, the experts at PME MTL have created a Guide to help you write your business plan. You can use this Guide as a business plan template and creatively adapt it to your project and your needs.
Below you will find documents that will help you establish your financial forecasts as well as your personal balance sheet for your business start-up.
Conducting market research allows the product or service to be analysed in the environment in which it will be launched. Specialized organizations can provide useful data for this exploratory work:
- Centre de recherche industrielle du Québec
- Innovation, Science and Economic Development Canada
- Montréal en statistiques (in French)
- Carrefour Affaires BANQ (in French)
- Institut de la statistique Québec
- Canadian Federation of Independent Business
- ID MTL: the strategic watch of the Service de développement économique de la Ville de Montréal (economic development department of the City of Montréal)
Similar tools and resources
Good practices for optimizing your operations
Optimizing inventory management, maximizing logistics services and reducing your ecological footprint. These good practices will help you improve your operations.
Establishing your online presence
In this section, you will find resources and advice to help boost your online business and enhance your presence on the Web.
Third-party logistics services
E-commerce logistics can be a complex puzzle, but a third-party logistics service provider (3PL) can make your life much easier.
Everything you need to know about delivery
Offering high- quality and efficient delivery is crucial when it comes to retaining your customers. Advice for flawless operation.
How to create a decision matrix
Create your own decision matrix, an evaluation grid that will allow you to analyze all the possibilities and make a thoughtful choice to ensure your organization’s viability.
Evaluate whether your business is mature enough for international e-commerce
This tool will help you determine whether your business is ready for international online sales, or whether you need to review certain elements first.
Specialized organizations and resources are available for entrepreneurs who want to do business abroad or explore new markets.
Launching your business
When you want to start a business, it is important to be familiar with the steps involved. You don't need to have had a university degree in business administration or an enormous bank account to be successful. All you need is a good idea, a good plan, and the motivation to achieve your goals.
Marketing and commercialization
The essence of marketing is to understand your customers’ needs and develop a plan that responds to those needs.
Sustainable development: Tips and advice for improved eco-responsibility
Is being an eco-responsible business a passing fad or a new way of thinking about our role? The answer lies in the facts!
Social economy enterprise
There are three main differences between a social economy enterprise and a traditional commercial business.
The concept of social entrepreneurship places the emphasis on the entrepreneur, his or her values, mission and approach and the social impact of the business.
Depending on your industry, the proper location can be a strategic decision. PME MTL experts help entrepreneurs look for locations suited to their needs.
The legal form you choose will depend on what your business will be doing, the number of people involved, risk management, financial and social objectives, etc.