The business plan is a tool that allows the entrepreneur to structure their project. This plan is developed by identifying the company's mission, the vision and values of the entrepreneur (or group of entrepreneurs), the product or service offer, market analysis (segmentation), competitive analysis, marketing strategy, financial forecasts, etc.
The business plan also serves as a management tool and a presentation tool to be used when seeking financing or partnerships.
In addition to a Guide you can use as a template for your business plan, you will find helpful resources and documents below to help you validate your idea and launch your business.
Self-evaluation of your business idea
Before starting to write your business plan, you need to analyse your idea in the light of reality so you can refine it. PME MTL has created a tool that will help you ask yourself the right questions and turn your idea into a viable business.
Guide to writing a business plan
In order to support you in starting your business, the experts at PME MTL have created a Guide to help you write your business plan. You can use this Guide as a business plan template and creatively adapt it to your project and your needs.
Below you will find documents that will help you establish your financial forecasts as well as your personal balance sheet for your business start-up.
Conducting market research allows the product or service to be analysed in the environment in which it will be launched. Specialized organizations can provide useful data for this exploratory work:
- Centre de recherche industrielle du Québec
- Innovation, Science and Economic Development Canada
- Montréal en statistiques (in French)
- Carrefour Affaires BANQ (in French)
- Institut de la statistique Québec
- Canadian Federation of Independent Business
- ID MTL: the strategic watch of the Service de développement économique de la Ville de Montréal (economic development department of the City of Montréal)
Similar tools and resources
Innovation and innovative businesses
Small and medium-sized enterprises in Montréal looking for innovative solutions can now take advantage of new initiatives.
Mentorship for entrepreneurs
Pairing business veterans (mentors) with entrepreneurs (mentorees). Mentorship program offered by Réseau M.
Specialized organizations and resources are available for entrepreneurs who want to do business abroad or explore new markets.
Financial partners and financing programs
Entrepreneurs and businesses have access to a wide range of financial partners ready to contribute to their economic development. In addition to financing, they offer a variety of other business services.
Launching your business
When you want to start a business, it is important to be familiar with the steps involved. You don't need to have had a university degree in business administration or an enormous bank account to be successful. All you need is a good idea, a good plan, and the motivation to achieve your goals.
Marketing and sales
The essence of marketing is to understand your customers’ needs and develop a plan that responds to those needs.
The environment is an increasingly important consideration in our society. Businesses have a role to play in conserving resources.
Social economy enterprise
There are three main differences between a social economy enterprise and a traditional commercial business.
The concept of social entrepreneurship places the emphasis on the entrepreneur, his or her values, mission and approach and the social impact of the business.
Depending on your industry, the proper location can be a strategic decision. PME MTL experts help entrepreneurs look for locations suited to their needs.
The legal form you choose will depend on what your business will be doing, the number of people involved, risk management, financial and social objectives, etc.